Sponsorship
Strategic Partnership in the Ireland-Alberta Trade Corridor
Sponsorship with the Ireland-Alberta Trade Association (IATA) is a strategic partnership opportunity for organizations seeking meaningful engagement in trade and investment between Ireland and Alberta.
For more than 15 years, IATA has operated at the intersection of business, government and international markets. Our sponsors play a critical role in enabling high-impact initiatives — including trade missions, inbound delegations, sector-focused programming and executive-level engagement — that support real commercial outcomes.
Why Partner
IATA offers sponsors a strategic position within the Ireland-Alberta trade relationship, not simply visibility or association.
Ireland and Alberta are increasingly aligned across priority sectors including energy transition, technology, agri-food, advanced manufacturing and professional services. As companies on both sides explore new markets, partners and investment pathways, IATA operates as a trusted convener and connector, bringing together business leaders, policymakers and market-ready companies in a focused, relationship-led environment.
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For sponsors, this creates an opportunity to:
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Be present at the point where market interest turns into action
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Engage early with companies exploring expansion or partnership
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Build credibility and relevance within a growing cross-Atlantic corridor
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Support initiatives that deliver long-term commercial and economic impact
​IATA’s long-standing relationships, on-the-ground presence in both jurisdictions, and curated approach allow sponsors to engage ahead of the market, rather than reacting to it.
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Sponsorship Enables:
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Trade missions and inbound delegations
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Executive-level briefings, roundtables and sector programs
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Relationship development between companies, institutions and stakeholders
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Market education and ecosystem-building across Ireland and Alberta
These activities are designed to generate momentum, insight and connection — creating the conditions for commercial outcomes.
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Why This Matters to Sponsors:
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Sponsors are not passive supporters of IATA’s work. They are partners in delivery. Through sponsorship, organizations gain:
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Strategic proximity to companies entering or expanding in market
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Insight into emerging opportunities, trends and sector dynamics
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Meaningful engagement with decision-makers and influencers
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A role in shaping initiatives aligned with shared priorities
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This makes sponsorship with IATA particularly valuable for organizations whose success depends on relationships, trust and early access.
The IATA Difference:
IATA is intentionally selective in how we engage sponsors. Our focus is on:
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Relevance over reach
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Depth of engagement over volume
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Long-term relationship-building over transactional exposure
This ensures sponsors are positioned in a credible, trusted environment where engagement is purposeful and outcomes matter.
Why Now
Ireland and Alberta are entering a period of heightened alignment.
Companies on both sides are actively reassessing markets, supply chains, investment destinations, and growth strategies. Ireland’s role as a gateway to Europe and Alberta’s leadership in energy, innovation, and advanced industries are creating new points of intersection — and increasing demand for trusted, on-the-ground connection.
As this interest accelerates, IATA provides sponsors with early visibility, strategic proximity, and influence at the moment when relationships are being formed and market pathways are taking shape.